About

SOMETHING FOR YOU? The Palo-Dutch Concept Factory has a clear core business: generating ideas, for campaigning in the broadest sense. These ideas are born in Bir Zeit Village, near Ramallah, in Palestine.Their fathers and mothers are Palestinians, coaching (and also being coached by) their Dutch counterparts, experienced advertising and PR people. The next workshop will be in Bir Zeit Village, APRIL 11,12 13 2008.  Participants will be selected. If you score above average in this test:  CREAX Creativity Self-Assessment , that is a good indication you might fit in. Go to SUBSCRIBE-section, to find out how to apply. IGNORE THE ELECTRONIC FORM, if still present!

HOW WE WORK. The atmosphere in our workshop is informal, we work for three intensive days in relatively small groups. From the 2006 workshop three campaiging-ideas were finally presented to Dutch NGO's for initial funding. Succesfully. What can you add to these ideas? How can these projects be run from Palestine? And by whom? Please come along, also to test your own ideas, and pick up new ones. Also see the reviews of  the workshop, by our 2006 participants.

THE DUTCH CONNECTION. If you want to win sympathy and support for Palestine, as we do, Holland is a relatively tough country for campaigning. But we, the PDCF, know Holland well. It's our home market and test ground. And the good thing is: if a campaigning strategy works in Holland, it might work anywhere. 

POWERED BY ICCO, AND ALL OF US. The 2006, 2007 and 2008 workshops are sponsored by ICCO. This initiative was also supported by the Dutch advertising pro's Lionell Schuring (then Ogilvy), Sheldon Bont (Ogilvy), Pat Broesder (freelancer), Job van Oel ( Downtownmarketing), Johan van der Woude (studio Joyo), Fabian Schulting ( Vanwalbeeketc), Basthios Vloemans (Downtownmarketing), Roeland Ramakers( freelancer, Greenpeace), Mimi Ferrer (actress and more), Els Huver ( media & communications), Jean Paul Duurland ( maketing manager DHL Holland, Belgium, Luxemburg, Diederik Habbema ( former CEO of Publicis international), Hank van Dijk (Ogilvy). The PDCF was founded by Justus van Oel and Saskia Muller. We also thank all the students that came to us in 2006 and 2007.